The brand’s digital platform includes a dedicated Web site, LLBeanSignature.com, which will sell the line’s updated Bean classics like straight-leg washed chinos, checked shirts, chambray shirtdresses and leather moccasins. The site will also include shopping tools that allow users to buy complete looks styled by the line’s creative director, Alex Carleton, founder of Rogues Gallery. Heritage items, pulled from the company archives and updated, will also be for sale on the site. The brand’s Facebook page will also make its debut this month.
I’d like to be a snazzy dresser. As far as I can tell, there are two ways to achieve this goal.
Option one is to spend all my money at Barney’s and become a slave to fashion. I’d get myself some fancy pants, and some tailored sweaters, or what-the-hell-ever fashionistas wear and I’m sure I’d be dashing. The problem is that place is super expensive, and well, I can’t afford it. Option two is to get into the whole UniQlo/H&M disposable clothes thing. But clothes that you wear 10 times and throw away sound like a nightmare to me. And the stores rotate the stock so much that you can’t ever get the same pair of pants twice. Plus, if my pants only lasted for six weeks, I’d have to go shopping all the time. Uggg.
See, what Beans has going for them is that you go there today and get the same Double L Chinos that they’ve been making since 1912. They make high quality goods and they stand behind them. They are, however, not very fashionable.
Thats why I’m hoping that their new L.L. Bean Signature Collection will become a realistic third option for me. High quality, reasonably priced clothes with enough fashion quota to pass for work clothes in Washington, DC.
via Memo Pad: L.L. Bean’s New Signature… Martha’s Reality… – WWD.com.