We set out to broaden our ambitions; to create a design philosophy and world-class design standards that all designers across the business could adhere to. We wanted to find the soul of the BBC. We wanted something distinctive and recognisable; we wanted drama. We knew whatever we created needed to be truly cross-platform and that we needed to simplify our user journeys.
A rare insight into a complete rethinking of a huge web presence. I have to laud the BBC for their forward thinking and commitment to finding a design solution that is international and British at the same time.
via BBC – BBC Internet Blog: A new global visual language for the BBC’s digital services.