No brand in the spirits industry, particularly the Beam Global brands I’ve worked with, wants to do anything that is even remotely close to marketing to people under the legal purchase age of alcohol. That sounds simple, but when sites like Twitter don’t build in legal purchase age (LPA) gateways to keep certain content closed off from certain age groups, it can pose interesting parameters in which you have to work. Almost all spirits brands are member of the Distilled Spirits Council of the United States , a trade association whose code review board is made up of member companies which has some very specific marketing guidelines to ensure strong self-regulatory practices.
I ran into this piece from last summer about the spirits makers trying to figure out how to deal with social media. It’s interesting because the spirits industry basically self-regulates and they’ve been successful in keeping the man off their backs by slapping up legal drinking age (LDA) or legal purchase age (LPA) splash pages in front of their sites.
That said, I found a big list of spirit producers and a separate list of just tequila makers on twitter in about 30 seconds of looking. As a nod to the LDA, I was amused to find that several of them have little disclaimers in their profiles.
(sorry for the crappy screenshot, it’s all twitters fault.)