A fantastic truth about Facebook

May 28, 2010

The truth is, Zuckerberg needs your data. His business is built upon it. The most important thing to understand about Facebook is that you are not Facebook’s customer, you are its inventory. You are the product Facebook is selling. Facebook’s real customers are advertisers. You, as a Facebook member, are useful only because you can be packaged up and sold to advertisers. The more information Facebook can get from you, the more you are worth. In response, a FB spokesman told me: “Im sorry you feel that way.”

via Online Privacy: Who Needs Friends Like Facebook.

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