March 9, 2010
The brand’s digital platform includes a dedicated Web site, LLBeanSignature.com, which will sell the line’s updated Bean classics like straight-leg washed chinos, checked shirts, chambray shirtdresses and leather moccasins. The site will also include shopping tools that allow users to buy complete looks styled by the line’s creative director, Alex Carleton, founder of Rogues Gallery. [...]
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February 12, 2010
Think of advertising as oil and Google as one big emirate. What happens when the oil runs out? Maybe it already is. Citing a “Natural Born Clickers” study by ComScore and Starcoma, Ad Age last year reported that “the number of people online who click display ads has dropped 50% in less than two years, [...]
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