bud caddell

Bud Caddell and Mike Arauz SXSW presentation on viral video

March 31, 2010

Fantastic key learning from @bud_caddell and @mikearauz presentation. Via Web Video Thunderdome: Branded vs Unbranded, You Decide – 2010 SXSW Interactive.

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who says the future needs an advertising agency?

February 9, 2010

And though the future of the agency is unwritten, I have real doubts that agencies will survive or should survive: I’ve been reading Bud’s site for a while now, he’s got fists full of insight. This piece is short and direct: is the future of the agency bleak? I’m less sure that he is, but [...]

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