February 4, 2010
In other words, to get people to think carefully and to prevent them from making silly mistakes, make them work to process the question: make the font hard to read, the cadence awkward, and the wording unfamiliar. I just got around to reading this. It’s a great article, and as I’ve been thinking a lot [...]
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January 26, 2010
“So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to newsday.com? The answer: 35 people. As in fewer than three dozen. As in a decent-sized elementary-school class. I think that just means that Newsday has very little content thats of real [...]
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